Anna, a juice bar owner, had found success with her line of seasonal juice cleanses. Yet, to keep up with the demand, she had to go beyond face-to-face interactions for taking orders and informing customers about the product.
Before designing anything, I wanted to understand the vision behind the product and the business. I also had to gain insight into the motivations of people doing juice cleanses. I interviewed the owner, as well as customers.
Design, testing and implementation
I began by sketching the information architecture and outlining the content. From this I could make qualified sketches and wireframes of potential responsive layouts. To establish a visual tone, I worked with mood-boards and style-tiles that I reviewed with the client.
As the site navigation became fairly simple and standard, the focus of user testing became the making sure that the site communicated what it needed to communicate. I conducted speak-aloud user tests of interactive mockups of both the mobile and desktop layouts. This led to a series of content and layout fixes, before I coded a partially working, responsive prototype site.
Through this process, I arrived at a design that allowed test participants to easily acquire the information defined by the communication goals and successfully complete a simulated ordering process.
Today, the client has adopted the design concept as the basis for a future site launch.
Coding a partially working web implementation was a course requirement. Had it not been, I would have spend more time in the prototyping and testing phase of the design process. Further, as the research gave insights into varying needs at different points the customer journey, service design tools such as journey maps or service blueprints could have been useful for woking holistically with the business’ service as a whole.